I bought all the Etude House products on a whim as I didn't think to research what the most popular products were whilst I had internet access at hotel so I grabbed whatever looked the most useful (ahem.. most cute). I didn't want to go overboard with the makeup shopping so I limited myself to one lipstick and I'm actually quite pleased with my choice. I mean just check out the detailing embedded in the lipstick - before even testing it I'm already sold.
The actually packaging of the lipstick can come across as over-the-top girly but coming from me, the most un-girly person, I don't mind it. I think it's nice to have a little variety in your collection, especially if your collection consists of all black uniform brands.
I purchased the shade in BE104 which, according to my research, means that Etude House classifies this as a beige tone. I originally thought it was a deep plum shade (damn those florescent lights), but it leans more of a pink beige almost mauve like. Which is definitely up my alley as I can wear it everyday without looking like I'm trying too hard.
I am very impressed with the opacity of this lipstick, with one swipe your lips are fully covered. The texture of the lipstick is quite creamy, it sits very comfortably and almost nourishing on the lips for the first couple of hours, however it slowly fades away during the day to accentuate all the creases/flakes on your lips. Therefore it's definitely best to exfoliate beforehand, and to remove/reapply every couple of hours.
Because Dear My Blooming Lips Talk lipstick is on the thicker, creamier side of things it doesn't slip and slide around your mouth. You could possibly get away with wearing with for 5 hours (without eating/drinking) but as I mentioned before it will start to dry after the first 2-3 hours.
Overall, I'm thoroughly impressed despite the inevitable dryness that occurs. This has become one of my go-to lipsticks as the shade is just so wearable and it sits so comfortably on the lips for the first initial hours.
What lipstick shade have you been loving lately?