Last year whilst holidaying in Thailand the release of Benefit's Gimme Brow was making quite a splash in the beauty community, with almost every 'famous' beauty YouTuber/blogging jumping on the band wagon. Naturally, this provoked me to lust over it whilst in Thailand and seek it out at every opportunity. Unfortunately, I discovered that Benefit was actually the same price as it was here in Australia, so I decided that if I really wanted it, I would simply purchase it from their online store for a cheaper price. However on one of my last shopping days in Bangkok I stopped by the Etude House counter (surprise, surprise) and discovered that they had a similar product called Color My Brows - instinctively I threw it in my basket in the hopes that it would be as good or better than Gimme Brow.
Just thought I would share the (possibly the most interesting and irrelevant) background story of why I purchase this, but nevertheless onto the review.
I love brows. My favourite part of makeup routine is drawing on my brows - although they can be a little difficult to work with on some days, they truly make the biggest difference. I think it's safe to say that I cannot leave the house if I don't have my brows (and lashes) on.
With that being said, I think it's obvious that I have an obsession with brow products. I love trying out new eyebrow products, whether it be in the form of pencils, powder and even gel, so naturally I gravitated towards this product when I laid eyes on it.
Etude House Color My Brow is available in 5 shades - #1 Rich Brown, #2 Light Brown, #3 Red Brown, #4 Natural Brown and #5 Blondie Brown. Sadly, there were only 3 shades available at the counter therefore I assumed that was the entire colour selection, however if I knew there was a natural brown shade I would have opted for that.
Color My Brows claims to be a "brow mascara that combs to set, shade and moisten brows for a refunded natural look". The packaging is quite adorable (as is with most asian beauty products) and also very simple. Color My Brow was housed in cardboard similar to how you would find some perfume samples and is about the size of a deluxe mascara sample.
The wand is quite small so it makes application very quick and simple, but I found that it can be a little tricky if you're trying to fill in the tail of your brows. I also found that it can be a little more difficult to work with if you're actually needing to fill in sparse areas as, there is essentially no hair for the brow gel to cling onto. Especially if you do need to draw your brows thicker if you have naturally thin eyebrows. The great thing about using coloured eyebrow mascaras is that it reduces the amount of time spent on doing your brows and it's also more reduces the amount of products you use. Not to mention it does set within a matter of minutes and doesn't budge for the rest of the day. Regrettably, the positives about this product ends here, and the rant begins:
Now, I'll be honest with you now and tell you guys that I've only used this a couple of times since purchasing it. This is because the shade is wayyyyyy, too brown for my liking. Yes, I do acknowledge that the shade name is Rich Brown, but if you're making a product thats suited to black haired girls, such as myself, you know that they don't have brown eyebrows, they have black toned brows. Therefore, when wearing this product your eyebrows stick out like a sore thumb and kind of make you look clown-like.
I have tried multiple ways of wearing this product, but every time the end results looks disastrous. As much as I do commend the formula and the packaging, the shade selection is terrible and I wish I could have picked up #4 Natural Brown instead. Sadly, this has become one of my 'products I regret buying' and have put me off colour brow mascaras for the time being.
Another disappointing factor about Color My Brow is that it dries quite quickly. I've had this brow mascara for about 5 months and have noticed that it has almost completely dried even though I have only used it about 4 times. Which is pretty annoying considering you paid good money for a product you've only used a handful of times. But with that being said, the expiry date is for 6 months.
Overall, I'm glad I did venture out and give this brow mascara a try, as it has taught me to never buy products on a whim and always research beforehand. But I'm am also thoroughly disappointed with the shade I had chosen. If you've given this product a try or any other brow mascaras a go, definitely let me know your thoughts on them!